How our equities work
Once we accept to work with a startup, our team of internal and external investment experts work on a valuation if the start up is yet to be valued. A valuation is the company’s potential value in its current state.
We then identify the Startup’s marketing communications(link to wiki on marketing communications) needs for a set period ranging from six months to two years and generate a marketing budget. EMF then exchanges the cost of the service for equity in the startup.
We can also cover third party marketing costs like print costs, and digital advertising (Facebook, Google ad words etc) depending on the company’s valuation and our equity agreements.